IBMA Keynote address from Pete Fisher
Here is a copy of the Keynote Address delivered by Pete Fisher during the 2009 IBMA World Of Bluegrass convention in Nashville. Fisher, Vice President and General manager of The Grand Ole Opry, gave his address on Monday, September 28 on the first night of IBMA week.
Reprinted with permission from International Bluegrass and Pete Fisher.
I am very grateful and extremely honored to have this opportunity to speak with you this evening. I believe the bluegrass music industry holds tremendous potential to grow. In my years at the Opry, I have personally witnessed how the power of bluegrass music and its artists can win over those who may not consider themselves fans of bluegrass.
It’s hard to believe I’ve been at the Opry 10 years, and what an exciting 10 years it has been! It was around September of 1998 when Steve Buchanan first approached me about the General Manager position at the Opry. At that time I was in my fourth year of artist management, the second phase of my music industry career. To be honest, the call came as quite a surprise to me. Although I had a very high regard for the Opry, I never envisioned in a million years that my career would lead me to that revered institution.
In addition to the obvious musical compatibility, bluegrass music and the Grand Ole Opry have a lot in common. Introduced to the world by Bill Monroe on the Ryman Stage 64 years ago, like the Opry, bluegrass music has a long rich legacy which celebrates excellence and tradition.
Bluegrass music, like the Opry, is truly a slice of Americana. It’s all-American. Bluegrass Music, like the Opry, is multi-generational – the performers and fans alike.
A frequently asked question I get from the media is, “What is country music?” I typically respond by saying country music, at its best, is about real people singing real songs about real life. If country music is that, then bluegrass music is the espresso version of that! Both bluegrass music and the Opry are real—authentic to the core.
With each and every one of the 200 Opry shows we present each year, we strive to present a diverse array of generations and musical styles. So when one experiences a Grand Ole Opry performance, they are really witnessing the past, present and future of country music, as performed by it’s new stars, superstars and legends. That is our core programming philosophy for the show.
This approach serves us well because it broadens the Opry’s relationship with performers and their representatives as well as those enjoying the Opry in person, on the radio or on television, online, or on satellite radio. This programming philosophy is best for the long-term interests of the Opry, the performers and from a tourism perspective, the city of Nashville and the state of Tennessee. (more…)






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