Rounder and Borders Celebrate Bluegrass Month
May is Bluegrass Month and Rounder Records has teamed up with Borders Books & Music to promote and celebrate bluegrass music at all Borders stores nationwide. During the entire month, when you purchase a Rounder bluegrass release you’ll receive a free exclusive CD sampler entitled Fresh Cut Bluegrass. This sampler disc includes selections from recently released Rounder bluegrass titles, as well as new tracks from upcoming releases by both King Wilkie and Ron Block.
Again, this sampler is included free, while supplies last, when you buy new albums by Alison Krauss, J.D. Crowe, The Grascals, Donna Hughes, Doyle Lawson, Peter Rowan & Tony Rice, Uncle Earl, and Bradley Walker — all of whom are featured on FRESH CUT BLUEGRASS! Stop by your local Borders to take advantage of this special offer…
This is a great idea to get new bluegrass music in the hands of current bluegrass fans. I’m not sure how many new fans this will reach though. Possibly country fans who buy an Alison Krauss CD, but that’s about it. Honestly I would have liked to have seen this sampler given out with the purchase of another product (or genre) in order to introduce the music to new fans. But for the bluegrass fans, this may encourage you to buy a new CD this month from Borders. And if they have any in-store advertising for the sampler that may help as well.
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