IBMA has just announced that Tina Potter has joined the team as the new Marketing and PR Coordinator. Tina replaces Shari Lacy who left IBMA in January to begin her own public relations firm, Goodstuff PR.

Formerly Ms. Potter has worked with the Tennessee Performing Arts Center and The Wildhorse Saloon in the areas of live event sales and marketing.

IBMA executive director Dan Hays had this to say:

My first impression of Tina was that this lady has a passion for our music and an enormous level of enthusiasm. After getting further acquainted she impresses me with her attention to detail, broad range of experience and an approach with people which wins friends instantly. Folks who have worked with her in the past were eager to point out her excellent performance, organizational skills and the trust she earned as a conscientious member of their team. Were delighted to have her in our office.

In addition to sales and marketing, Ms. Potter also has experience in music licensing, as well as retail and market research and development. IBMA plans to use her experience and knowledge in these fields as well.

She will create and analyze industry market research information, assist members with promotional efforts, oversee marketing campaigns for IBMAs World of Bluegrass events, and help develop relationships with sponsors for bluegrass music and the association.

As of yesterday, Feb 13, Tina can be reached at the IBMA offices in the following ways.

email: tina@ibma.org
phone: 1-888-438-4262